A couple of ways to approach the two audiences:
1. Generalize material where we’re not speaking directly to workers or to management, just to the reader.  I’m not sure this would work as well when trying to reach those in the work force as well as it would for managers.
2. Write it as two books.  Even though it would be one book, we could write it as one part for managers and one part for workers, and encourage them to read all of it to get a better understanding of what each needs, does, wants, etc. Have you ever seen a double issue magazine that has a cover on the front and a different one on the back, and the back half of the magazine is upside down from the front half?  Could that work as a book?
3.Just write it from our experiences as employees and managers.  If we speak in the first person, then the people we’re talking to are the audience no matter who’s reading it.  The problem with this is, we’d have to convince them that we’re some sort of experts.

A topic that should really be hit on is the option to get an associates degree, then get in the work force with all of the general requirements for a bachelor’s out of the way.  Once the employee is in the work force, they can take advantage of their employer’s tuition assistance programs to help them get their bachelor’s degree.  I’m 29 and don’t know what I want to do with my life…people that are 18 are pigeon-holing themselves into a career that they may want to change before they even get started.

-Mike

A book to address this would be aiming at two audiences.  I really want to share my expertise on Gen-Y; how they think, how they’re motivated, what they want, what they expect in return, how they can be focused and produce and more. This will 1) sell books and 2) get corporations who are less bureaucratic to want to bring the experts in to work w/their management teams to address the issues. I was just talking with my wife about it…baby boomers are leaving the workforce in droves and that leaves Gen-Y’s to replace them at the same rate.

With technology and Gen-Y’s ability to harness it, I think we can continue the productivity of the boomers’ generation and more. Corporations will be happy because they’ll make more money and Gen-Y’ers will be happy because they’re not defined by their job. But this shift is happening as we speak. And I don’t know of any major push to address it. But everyone knows that Gen-X and Gen-Y’ers are job hoppers. It’s making corporations less loyal to them (if that’s even possible) and creating a bad cycle. I think with proper education of both sides, that can be overturned. I would love to be on the cutting edge of this. it’s something I’ve dealt with very personally and I think that helps me to be empathetic…I’m passionate about it and I think it would be a great fit for me.

sorry if i got your brain thinking about how we hate working, right before we go back to work. this issue has been plaguing me for 2yrs now. i’m intently searching for an answer. it’s not that i’m not satisfied with
my life, more so that i just think there’s more. i hate leaving my wife and kids on a day like to day. it was beautiful out this morning at home. i’d have loved to go for a walk or work in the yard or throw
a ball with my kids. but, alas, i’m here…